E-PUBLISHING: THE FUTURE LIES AHEAD

About three years ago the book industry went into a frenzy over Electronic Publishing. This was to be the wave of the future. Vast, ambitious programs were announced. Since then almost nothing has happened and the big plans have faded from view. Electronic books are available, but the market for them has proved to be tiny. "What use is a baby?" Michael Faraday asked Queen Victoria. Even the fax machine, that ubiquitous gadget, took more than twenty years to go from the first clumsy oil-field contraption to a household item, because there was no point in owning one if your friends didn't. Similarly, people will be willing to read from handheld devices when those devices become cheaper and better and there are more titles available, all of which will happen as soon as more people are willing to read from handheld devices. Be patient.

The failure of Print-on-Demand publishing to flourish is more surprising and more disappointing. A PoD book is a book like any other. The technology is almost the same as electronic publishing, with the addition of a specialized printer-binder machine at the output end. True, at the moment the books are relatively expensive, but that problem can always be solved by economy of scale. Like most writers who have been around awhile, I have more titles out of print than in it, and to see them available again would be a great joy in itself. If they made me some more money the second time round, that would be nice, too.

Alas, Print-on-Demand seems to be the victim of its own success. It is so easy and so cheap that every Wannabe Tolkien here on Middle Earth is pumping out fantasy trilogies as PoD books; all the little rudyards are kipling like mad. Suppliers are overwhelmed by an avalanche of vanity-press. The trade press will not recognize PoD books as books, catalogues ignore them, and thus no one can buy them.

What's the answer? I don't know, but I'm sure there is one. The advantages of being able to buy any book you want in a nice, new, crisp copy are just too obvious to be denied for long. Be patient. The future is still coming.

-- Dave Duncan


Back to Lonely Cry Online